This is a new fad that is bursting in market for good cause and is followed by many. Endangered animals marketing is a strategy or technique used by conservation institutes to involve more and more people in the campaign. This marketing is done for the purpose of saving these endangered animals from getting extinct form the planet. As marketing works these days for every product, these animal rights companies are trying it to gather as much support as they can. These conservationists are asking people to help either through donations or through practical actions.
The task to save endangered animals was carried out by limiting poaching attacks, providing natural habitat and similar activities but it was not entirely successful and sufficient. Apart from monetary power, these institutes also need some manpower to work in this way. The endangered animals marketing was actually started to educate the people over this issue and to demonstrate the potential they have to save the innocent creatures. To start with the marketing, these experts primarily showcase the creatures that are popular and beloved. As normal public connects with animals such as tigers, white panda that are present in endangered species list were used for promotional purpose.
These known animals work as envoy of the whole marketing campaign to attract the public attention. Later, they urge people to act according to the need of hour and request them to work towards strengthening the position of these animals in the list. The institutes gather the contributions from the people by showing well known animals and use it over saving animals that come under similar category or species. Even though every animal has entered the list due to separate reasons, but if we eliminate the common cause, majority of them will get saved. Many conservationist employ special marketing strategy by showcasing ugly but needy animals over the campaign to urge people for donations.
Once the funds are collected, the institute works towards eliminating common threats to the animals such as pollution, climate change, poaching, cutting of trees and receding forest line et cetera. Overall, endangered animals marketing primarily works for well known animals but is seen ineffective on lesser known or unattractive animals. Still it gives chance for people to contribute and co-operate in the noble cause.
Walruses Spotted With Unusual Disease
What is happening in Alaska with the ringed seals and the walruses? They are being spotted with unusual skin lesions or wounds. These sores can be found in different parts of their body. Could they be exposed to a new predator or virus? The rough estimate for now is a staggering 600 animals with these reddish festering wounds all over their body. The seals used to have them in their faces and on their back flippers. The walruses are showing signs of the wounds everywhere on their bodies. Out of the 600, just a handful of these animals have died. All those walruses who have died all had lesions on them with no other sign of anything else wrong. So far over 20,000 walruses have washed up on shore with or without the lesions since 2007.
The main working theory right now scientists have to explain this situation is climate change. The animals have no reason to star acting differently, and there are no reports of new threats from other animals. One walrus specialist, Tony Fischbach has even brought up the possibility of a bubonic plague for marine animals.
It is also possible that the 1989 Exxon Valdez oil spill could have contributed to the presence of toxins in the water. Approximately 260,000 to 750,000 crude oil barrels went into the water. The oil spilled onto the natural habitat of seals, sea otters, and salmon. It was an area very difficult to reach which means the possibility is high that not everything was cleaned up.
Scientists are racing to find the cause with tissue and skin samples being sent post haste to labs for examination and testing. So far the instructions is to test for everything from poison to chemicals, viruses, and animal attacks.
If climate change is the cause, then very little can be done to save these animals. Water temperature has dropped and sea ice has been reduced considerably.
If this trend continues unabated, and the marine animals find no way to ease their situation, it could become very critical. The marine animals could start dying in bigger numbers and the population will drop to dramatic levels.
It is also possible that the 1989 Exxon Valdez oil spill could have contributed to the presence of toxins in the water. Approximately 260,000 to 750,000 crude oil barrels went into the water. The oil spilled onto the natural habitat of seals, sea otters, and salmon. It was an area very difficult to reach which means the possibility is high that not everything was cleaned up.
Scientists are racing to find the cause with tissue and skin samples being sent post haste to labs for examination and testing. So far the instructions is to test for everything from poison to chemicals, viruses, and animal attacks.
If climate change is the cause, then very little can be done to save these animals. Water temperature has dropped and sea ice has been reduced considerably.
If this trend continues unabated, and the marine animals find no way to ease their situation, it could become very critical. The marine animals could start dying in bigger numbers and the population will drop to dramatic levels.
Reference: Illustrated Encyclopedia of endangered animals.
